REGISTRATION OPEN! How to Use a Selfie Platform for Business...Seriously: The Effective Use of Social Media Marketing

Date and Time
Thursday, December 14, 2017
6:00pm— 9:30pm
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Maggiano's Little Italy, Hackensack, NJ

Leon Grassi, SVP of Sales & Marketing – The DSM Group


Thursday, December 14, 2017 

6 pm -9:30 pm

Maggiano’s Little Italy, Hackensack, NJ

The discussion around social media for marketing has become cacophonous - everyone seems to have the right equation but results are far and few between. Leon Grassi, Senior Vice President of Sales & Marketing at The DSM Group, will leverage his extensive background in digital marketing and social media to discuss the value that social media can have when part of a comprehensive marketing effort - and very rarely as a stand-alone. Yes, businesses can and should use social media but there is a balance. The corresponding strategy must always solve to the target personas - and the motivation that drives them to engage. 

  • Bill Gates was right - sort of. Content is King but to a point. 
  • Successful case studies of using social to augment Business Development
  • Use cases for Instagram, Facebook, LinkedIn, and Twitter
  • Digital marketing strategies - the core of successful marketing in 2018
  • Does it work for every type of business? 
  • What does success look like; more traffic, more likes, more what?

Join us for an informative evening with real-world examples and practical advice about employing social media as part of your business marketing. 


About Our Speaker – Leon Grassi, SVP of Sales & Marketing – The DSM Group


Leon has found a home at The DSM Group, a full-service and award-winning marketing, advertising and public relations agency based in Bergen County, NJ, where he can effectively leverage his expertise in marketing strategy and business development.  Prior to joining The DSM Group, Leon worked in media planning and account management at large agencies, as well as holding positions as Marketing Manager and Director of Partner Marketing at CDi LLC and Director of Sales & Marketing at Smolin Lupin & Co., where he cultivated a career of being progressive – regardless of the industry.  Through media, publishing, IT and financial services, he honed his skills at business and ultimately relationship development.  His drive is simple – hard work is almost always the answer. 

Leon likes to say: “I develop marketing strategies that aim to achieve realistic goals based on an understanding of people. I often cite common sense as a skill-set and in practice this can be a powerful tool. As the Marketing Director for DSM I contribute to overall strategy and the development of new business. “



  • 6:00 pm – 6:45 pm Cash Bar and Networking
  • 6:45 pm - 7:15 pm  Buffet Dinner 
  • 7:15 pm – 7:30 pm Club Business and Introductions
  • 7:30 pm – 8:30 pm Presentation and Q&A
  • 8:30 pm - 9:30 pm Coffee/Dessert & More Open Networking


Pricing: (Scroll down to purchase tickets)

$49 for Supporting Member* 

$89 for Supporting Member with Guest

$89 for Basic Member* - See Special Opportunity below

$99 for all other guests 

  • A SUPPORTING WCNJ MEMBER is: any Wharton or University of Penn alum who has an active WCNJ membership in one of the following categories:
    • New Graduate (1st Year after Graduation) or Current Student
    • Young Alum (between 1 and 5 years after Graduation)
    • Standard 1-Year Member
    • Standard 2-Year Member
    • Dual WCNJ-Penn Metro Club of NJ Member
    • Dual WCNJ-Wharton Health Care Management Alumni Association Member
  • A BASIC WCNJ MEMBER is: any Wharton alum living or working in New Jersey who does NOT have an active WCNJ Supporting Membership as described above.


  • Supporting Members are always welcome to invite a Basic Member (a Wharton or UPenn alum who has never attended an event before) as their guest for FREE.  Contact Admin at to register your guest.



We’re confident that Basic Members who attend this event will want to attend additional WCNJ events in the future, as well as take advantage of Other Club activities (e.g., Leads Councils, Wharton NJ Women) that are only open to Supporting Members.  Become a Supporting Member within 7 days after this event (by 11:59 pm ET on 11/1/17) and we’ll refund you the $40 premium paid by Basic Members.  That is, your cost to attend this event will be at the Supporting Member price of $49.


Our Refund Policy


Location and Directions: 

Maggiano's Little Italy

70 Riverside Square

Hackensack, NJ 07601

Click here for directions

There is ample parking, both in the mall parking lot and in the mall parking garage behind Maggiano’s.


By registering for this event, I give permission for WCNJ to use any photographs or videos of me taken at the event on its website, social media or in promotional materials without compensation. I understand that WCNJ or its members own the copyrights to all photographs and video taken at the event.



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Map & Directions

Maggiano's Little Italy, Hackensack, NJ

by public transit by car by bike Walking