The Biological Origins of Decision Making: How Hormones Influence Our Decision-Making Process

Gideon Nave, Assistant Professor of Marketing, The Wharton School

Wednesday, October 19, 2016 at 5:45 p.m.

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Are you, or do you know, an “alpha male”?  Is he an alpha male “alpha” naturally or is he using a performance enhancing substance to outperform others and become more confident and aggressive?  Forget cocaine and amphetamines – the new drug of choice for many men looking to outcompete their peers in business is testosterone. 

Prof. Nave has studied the effects of testosterone on human judgment. He and his colleagues tested whether study participants who received testosterone impaired their capacity to override incorrect intuitive judgments with deliberate correct responses.  And they found that testosterone does indeed affect the quality of decision-making.  But was the effect positive?

Please join us when Prof. Nave discusses his research and its consequences.

 

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Event details
October 19, 2016 at 5:45pm
Four Gateway Center 100 Mulberry St. Newark, NJ 07102
Tickets from $70.00 to $85.00
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