The mobility of people and things is undergoing a once-in-a-century transformation due to new technologies and business models that are bringing high levels of investment plus the entry of companies from the tech sector into an industry long dominated by automotive giants.
Keeping up with the changes is a challenge, with announcements weekly about new players, new pilot projects, new partnerships, and new issues affecting the likely pace of diffusion of new mobility modes. One reason is that the technological changes are fast-moving and disruptive while the automotive industry has had relative stability vis-a-vis the role of automakers atop a global supply chain and with an important role in meeting regulatory requirements and handling legal liabilities. For some, this wide gap in clock speed and capabilities means that the tech challengers should have an easy time disrupting and displacing the incumbents. However, the physical realities of automobiles and trucks as heavy, fast-moving, dangerous objects that operate entirely in public space add complexity to this transition and makes the competitive outcome much more cloudy.
Prof. MacDuffie will draw on his 30+ years of doing research in the global automotive industry plus his last 6 years as the Director of Wharton’s Program on Vehicle and Mobility Innovation (PVMI), part of the Mack Institute for Innovation Management, to give his views on these topics. His talk will:
- Set out the basic tension between the current technological changes and the massive “installed base” of vehicles operating in the human-driven internal combustion engine paradigm;
- Provide a primer on CASE, I.e. Connected, Autonomous, Shared mobility services, and Electric, the four disruptive forces driving this transformation, evaluating them both separately and in different combinations;
- Ask whether the CASE-fueled transformation favors the tech companies, the automakers, or (spoiler alert!) rather will require both sectors to work together, along with regulators plus city and local governments, to deliver effective, affordable, accessible, and safe multi-mode mobility systems;
- Give his views on how quickly various aspects of this transformation will occur and which issues and indicators to watch to assess CASE’s progress.
John Paul MacDuffie is Professor of Management at the Wharton School and Director of the Program on Vehicle and Mobility Innovation (PVMI) at Wharton's Mack Institute for Innovation Management. PVMI carries on the work of the International Motor Vehicle Program (IMVP), the research network founded at M.I.T. to study the challenges facing the global automotive industry, which Professor MacDuffie co-directed from 2001-2012. He received his B.A. degree from Harvard University and his Ph.D. degree from the Sloan School of Management at M.I.T.
His global research on the determinants of high-performance manufacturing is featured centrally in the book The Machine That Changed the World and in journals such as Strategic Management Journal, Journal of International Business Studies, Industrial and Corporate Change, Management Science, California Management Review, and Harvard Business Review. He has also studied the diffusion of lean production as an alternative to mass production; the impact of human resource systems and work organization on economic performance; collaborative problem-solving within and across firms; managing people over distance; and how/when new disruptive technologies (Connected, Autonomous, Shared, and Electric) will change the mobility patterns of individuals and goods.
His research and commentary on the disruptive innovations affecting the automotive industry and the emerging mobility ecosystem are featured in such outlets as the New York Times, Wall Street Journal, Washington Post, Bloomberg Business Week, Fortune, and on National Public Radio and [email protected] on Sirius XM. Professor MacDuffie is a founding board member of the Industry Studies Association; a member of the Automotive Experts Group at the Federal Reserve Bank; and is a member of the Automotive Industry Agenda Council for the World Economic Forum.
Date and Time: Wednesday April 24, 2019, 6 pm - 9:30 pm
2085 Route 27
Edison, NJ 08817
· 6:00 pm - 6:30 pm Networking (cash bar)
· 6:30 pm - 7:15 pm Seated Dinner and Dessert
· 7:15 pm - 7:30 pm Club Business and Introductions
· 7:30 pm - 8:45 pm Presentation and Q&A
· 8:45 pm - 9:30 pm Additional Networking
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