The Biological Origins of Decision Making: How Hormones Influence Our Decision-Making Process

Date and Time
Wednesday, October 19, 2016
5:45pm— 8:45pm
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Four Gateway Center 100 Mulberry St. Newark, NJ 07102
Who's coming
Joseph Gaj
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Gideon Nave, Assistant Professor of Marketing, The Wharton School

Wednesday, October 19, 2016 at 5:45 p.m.

Offices of McCarter & English, Newark NJ sergio_alpha_male_pic.jpg


Are you, or do you know, an “alpha male”?  Is he an alpha male “alpha” naturally or is he using a performance enhancing substance to outperform others and become more confident and aggressive?  Forget cocaine and amphetamines – the new drug of choice for many men looking to outcompete their peers in business is testosterone. 

Prof. Nave has studied the effects of testosterone on human judgment. He and his colleagues tested whether study participants who received testosterone impaired their capacity to override incorrect intuitive judgments with deliberate correct responses.  And they found that testosterone does indeed affect the quality of decision-making.  But was the effect positive?

Please join us when Prof. Nave discusses his research and its consequences.




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Four Gateway Center 100 Mulberry St. Newark, NJ 07102

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