Webinar - Invisible Influence: The Hidden Forces That Shape Behavior

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Through September 13, registration will be open EXCLUSIVELY to members of the Wharton Global Clubs Network and Wharton Fund donors. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit. 

jonahberger.jpgWebinar Title: Invisible Influence: The Hidden Forces That Shape Behavior

Webinar Date: Wednesday, September 27, 2017

Webinar Time: 12 p.m.ET

Led By: Jonah Berger

James G. Campbell Associate Professor of Marketing


Pre-registration is available to members of Wharton Clubs. Register today, by following the appropriate link below:

WHARTON ALUMNI:  https://cessna.wharton.upenn.edu/webinarseries/webinar.php?event=84&title=webinar-092717

NON-WHARTON ALUMNI: https://whartonalumniaffairs.wufoo.com/forms/wcem3w80j1txl7/

About this session:


Ever wish you could be more influential?  Be better at motivating yourself and others?  Make smarter decisions and shape group opinion? This talk will show you how.  Wharton professor Jonah Berger will share insights from his new bestseller, Invisible Influence.  Influence is a powerful tool, but to harness that power, we have to understand how it works.  You’ll learn why others make us faster runner but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.